Designing, Developing, and Deploying AI - Responsibly

We are determined not to repeat the mistakes of the previous social media revolution. As technology leaders, we believe it is our responsibility to develop solutions that benefit society as a whole - while remaining acutely aware of the risks they pose.

That’s why we are designing, developing, and deploying our technology with three core values embedded across every aspect of our process:

Trustworthiness

Our Responsible AI (RAI) strategy has been developed in collaboration with Prof. Joel Fischer, who sits on our advisory board and serves as the RAI UK Research Pillar Lead. This is not a one-time initiative, it is a continuous process, ensuring that our technology evolves responsibly and ethically for everyone it serves.